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Store Description Address
 13 - Real Magick
Discreet, cosy shop with herbs, incense, small selection of books and jewelry, assorted robes. They also offer classes in Wicca 101 and other trads. Staff fairly knoweldable, and wanting to educate. The feature a small glass room in which they keep scents, incense and such..
 911 Cedar Ave.

Santa Cruz, CA 95060
(408) 425-1313

http://www.13realmagick.com/
Ancient Ways
More than a store, it's an institution in the Bay Area! AW provides more than books, herbs, candles (ask them to dress it for you, it's a treat!), incense, readings, classes, drums, jewelry and toys. They also host the AncientWays Festival at Harbin every June and PantheaCon (a pagan convention) every February.
4075 Telegraph Ave.,

Oakland, CA 94609
(510) 653-3244

www.ancientways.com
Avalon Visions
A fun, whimsical shop in a very touristy area. Many books,jewelery, incense, cards,statuary, tarot, runes and decorative items. Very friendly staff who are willing to order any thing they dont stock. Not good for the scent sensitive to visit!
208 Monterey Ave

Capitola, CA 95010
(831) 464-7245
Curios & Candles
From an annon source
:Dark, cramped, staffed with one employee who seems to be the owner (not a real friendly guy), good selection of pagan magazines, good selection of stones (carved mostly and eggs), small selection of jewelry (including some that is nice and cheap), decent selection of herbs, small selection of shaped candles and lots of uncommon tarot decks.
289 Divisadero, San Francisco, CA 94117
(415) 863-5669
Dolphin Dream Witchcraft, or Feng Shui?
At Dolphin Dream we aim at having "Everything for the Evolving Spirit." An inviting atmosphere, and a friendly and knowledgeable staff mark this as more than a just a store for many people in the east bay. Here you can find candles, oils, books, crystals, incense, ritual tools, clothing, jewelry, and the rest. Join our mailing list and receive news on classes and readers at the store. Make an appointment to have a massage, or a Reiki session.
Have your cards read. Have some tea.
1437 N. Broadway
Walnut Creek, CA
(925)933-2342
Gateways Book and Gift shop
Books Books Books!Lots of imported treats, tarot, incense, decorative items. Staff is nice, well informed and dont mind if you sit and read for a bit
1018 Pacfic Ave

Santa Cruz, CA 95060
(831) 429-9600
Psychic Eye Book Shop

Jokingly called the Kmart of Pagan stores, these stores generally stock almost everything a pagan needs. Books, divination, stones, candles, herbs, cards, posters, drums, jewelry, etc. The downside is that they can be a bit overpriced. This store also feature tarot readers and astrologers as well as bellydance classes and other classes. Staff is so-so as they have a big turn-over.
1128 W. El Camino Real,

Mountain View, CA 94040
(650) 964-2220

And another one in SF off of Gough, anybody got the info?
The Sacred Grove The Sacred Grove Magickal and Ritual supplies, books, tools, locally made incense, oils and brews. Classes are offered at no charge in a variety of crafts including but not limited to: Wicca/Witchcraft, Divination, Ceremonial Magick, Wort Cunning (herb Magick), Chaos Magick, Spellcraft and More.
Special services available. The Sacred Grove is a Worker Owned Collective dedicated to providing the Pagan communities a space to study and to ORGANIZE.
924 Soquel ave Santa Cruz Ca. 95062 (831)423-1949
Sword & Rose
This small intimate store, tucked away in a hidden garden, showcases handmade handblended oils, and incenses made by the owner, I cant reccomend them enough! The jewelry Randy brings back from his travels is truly wonderful. There is a small selection of books, candles and other tools. Two cozy armchairs to hang out and gab by the fireplace. Tarot and Astrology readings are done by Howard (the only pro I get readings from anymore).
85 Carl St.,

San Francisco, CA 94117
(415) 681-5934
Triskelion Metaphysical
This hard to find shop can be worth the hunt if it has what your looking for, best to call ahead and check. They have a nice selection of incenses, jewelry, music, statuary and toys. The selection of books is small, but they can order anything you need. Staff is friendly, knowledable and helpful.
2561 S. Bascom Ave.,

Campbell, CA
(408) 371-9473

updated 10.24.00